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| Royal Enfield's Continental GT with Planet Sputnik's David Parr (center). |
Royal Enfield's retro-sassy new Continental GT cafe racer was launched in England with the help of an outfit named
Planet Sputnik. Jorge Pullin noted the firm's contribution in a recent item on his blog My Royal Enfields.
With a storehouse of vintage vehicles, props, locations and fetching
models dolled up in period duds, Planet Sputnik delivers the look of the
1950s and '60s for a long list of commercial and film clients.
They did a fantastic job for Royal Enfield. I was in England to witness it first hand, but you see it for yourself in the short movie "
Ace Cafe to Madras Cafe."
According to Planet Sputnik:
"Not only did we advise the company during the earliest stages of the
motorcycle’s concept and design several years before it became reality,
but we were also consulted to ensure that the launch struck the right
balance of classic Brit heritage and modern-day cool.
"Finally, Planet Sputnik‘s guy David Parr was specially selected by
Royal Enfield to appear alongside several other riders in promotional
footage and stills for the stunning new 500cc machine. Most exciting was
this edgy new short movie "
Ace Cafe to Madras Cafe," which involved a demanding filming schedule in London, Turkey and India.
"Planet Sputnik is your one-stop retro hire agency for photographic,
editorial, film and television work. Authentic locations, vehicles,
props and wardrobe — and period-perfect people, too — whatever your
stills, filming or event hire requirements, we’ll supply a professional
and creative service sparkling with vintage glamour and style."
Check out
Planet Sputnik's gallery
of fashion and film. The recreations are great and they use a lot of
original items. But there's an overly commercial feel to it. I asked my
wife and grown daughters to look at Planet Sputnik.
Daughter Erin's reaction: "Aaaaand now I want to shop."
Planet Sputnik's motto is "Welcome to our Retro World." They bring the
mid-20th Century into the 21st Century, all polished and prettified.
I was there and I remember. It stank. We had pimples. The girls were not
nearly so suggestively pliant as the models Planet Sputnik serves up.
On the other hand, the men — even hooligans — were generally better
shaved.
The Retro World of Planet Sputnik is the idealized past seen as it would
have looked in a glossy fashion magazine of the time. Maybe better.
What Planet Sputnik accomplishes is not "evocative" but actually
creative. It's not so much a betrayal of what the past was really like
as it is a sort of imposition of current (commercial) concerns on the
past. It's mostly"right" but it's still somehow "off."
And that's probably a good thing. If the recreations were too period
perfect they would be objectionable as a falsification of the past.
The ironic thing to me is this: Royal Enfield's brand new, old
fashioned, long-stroke, Brit-style, single-cylinder Continental GT is
more authentically an artifact of the 1960s than the faux Rockers they
have posed with it.